St John Ambulance The Chokeables Advert: Save A Choking Baby

Find out how to save a choking baby with #TheChokeables

The new advert from St John Ambulance.

Pen lid, marble, princess and jelly baby have had enough of being a hazard and they are here to show you the correct technique to save a choking baby. Read more about the campaign and view resources for parents.

Parents told us that over 40% of them have witnessed their own baby choke. And when we quizzed them on the first aid, we found that over four-fifths don’t know what to do in this situation. Starring the voices of David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt, this heart-warming video shows how easy it is to save a choking baby’s life. Please share it far and wide, so that as many people as possible know some first aid.

See more from The Chokeables on the St John Ambulance YouTube channel:

We’re keen on child safety; whether it’s how to save a choking baby or pool safety.

Simple Steps Saves Lives
Katchakid is Proud to Partner with CPSC’s Pool Safely Campaign


The U.S. Consumer Product Safety Commission (CPSC) created Pool Safely: Simple Steps Save Lives, a national public education campaign to reduce childhood drowning, non-fatal submersions and entrapments in public swimming pools and spas.   The campaign carries out the requirements of the Virginia Graeme Baker Pool & Spa Safety Act (P&SS Act), federal legislation mandating new requirements for public pools and spas, including a public information campaign. Pool Safely is designed to raise public awareness, promote industry compliance and improve safety at pools and spas. Learn more at: Pool Safely Campaign


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